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    <loc>https://www.willmurraycompany.com/conservation</loc>
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    <loc>https://www.willmurraycompany.com/home</loc>
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    <lastmod>2022-04-02</lastmod>
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      <image:title>Home - Conservation Experience</image:title>
      <image:caption>More than forty years of experience in biological conservation, science education and organizational management. Twenty-five years as an independent management consultant to more than 650 organizations in eight countries and 48 US states. Ten years with Conservation Impact, LLC as a management consultant to conservation organizations. Eighteen months as interim executive director of Island Conservation. Sixteen years with The Nature Conservancy, working at levels from local to international in preserve management, membership development, volunteer program management, land stewardship, interim state director and conservation planning. Three years with the Yosemite Institute as a field instructor in Yosemite National Park, teaching outdoor science to high school and middle school students. High school science teacher in the San Francisco public school system.</image:caption>
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      <image:title>Home - Athlete Resume Eight: Ironman finishes, six podium appearances &gt;Fifty: Triathlon finishes &gt;Twenty: Marathon finishes, including Boston and New York Seventy (100%): 14,000’ peaks summited in the lower 48 US (many more than once) Two: Highest Peaks climbed—Island Peak 20,305’, Lobuche East 20,075’ Nepal One: Hardest Peak climbed—Mt Kenya 17,057’ Two-hundred three: Miles of longest bike ride—Davis Double Century Forty-six: Miles of longest run—South Rim to North Rim and Back, Grand Canyon Best Event Ever: The next one</image:title>
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      <image:title>Home - Volunteer Service</image:title>
      <image:caption>Butterfly Pavilion Capital Campaign Committee member.  Butterfly Pavilion is building a new campus in a $55 million campaign www.butterflies.org Canna Research Foundation Board member.  CRF conducts epidemiological research on the benefits and harms of cannabis in treatment of various medical conditions.  www.cannareserchfoundation.org Chill Winter Park Condominium HOA.  Board member. New Planet Beer Company  Board member. New Planet makes  gluten-free beer that tastes great and is gluten-free start to finish. https://www.newplanetbeer.com/ R &amp; R Project Reconsolidation of Traumatic Memories Protocol to treat Post Traumatic Stress Disorder (PTSD). Certified RTM Administrator, former training director.  www.thertmprotocol.com More… Boulder Triathlon Club lead occasional group rides, presentations on mental conditioning for athletes Previous Board Service The Watershed School Natural Areas Association The Volunteer Connection of Boulder County Housing and Human Services Fund Committee, City of Boulder Wildlands Restoration Volunteers Onxy Condominium HOA Board Wrote the first volunteer management manual for The Nature Conservancy and give volunteer trainings across the country and beyond the US</image:caption>
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    <loc>https://www.willmurraycompany.com/contact-us-2</loc>
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    <lastmod>2021-09-09</lastmod>
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    <lastmod>2021-09-09</lastmod>
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  <url>
    <loc>https://www.willmurraycompany.com/contact-us</loc>
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    <lastmod>2025-10-27</lastmod>
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    <loc>https://www.willmurraycompany.com/new-page</loc>
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    <lastmod>2021-09-20</lastmod>
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      <image:title>Trauma Treatment - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2023-07-04</lastmod>
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      <image:title>Clients - Clients</image:title>
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  <url>
    <loc>https://www.willmurraycompany.com/new-page-2</loc>
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    <lastmod>2025-10-11</lastmod>
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    <lastmod>2021-10-07</lastmod>
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      <image:title>Endurance Coaching - You train your body. Now use your head.</image:title>
      <image:caption>Many endurance athletes report that their sport is between 70% and 110% mental, but they spend almost no time doing mental conditioning. Fortunately, there are fast, effective and durable techniques for using your head for more than just a place to put your bike helmet. Athletes come for assistance about (or their coaches send them for) Pre-race jitters and race preparation Fear of open water swimming Not performing to their fitness on race day Apprehension after a bike crash or other accident Confidence below their competence Managing performance expectations Loss of the joy of their sport All of these issues respond positively and quickly to the toolbox of techniques I can bring.</image:caption>
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      <image:title>Endurance Coaching - The Four Pillars</image:title>
      <image:caption>Succeeding at and enjoying endurance sports takes four things: The imagination to picture your desires. The motivation to pursue them. The discipline to stick to it. And recovery, to make the most of your training efforts.</image:caption>
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      <image:title>Endurance Coaching - The Four Pillars Book 26 specific, fast, durable and effective techniques for every mental training need. Available in hard copy or electronic copy from the author will@willmurraycompany.com or on Kindle Services</image:title>
      <image:caption>Race preparation Resolving fears, phobias and traumas Optimizing race performance Transforming negative internal chatter Enhancing enjoyment and satisfaction with all elements of your sport Most of these needs resolve within one or two sessions. In person or by Zoom Read about gaining comfort in open water swimming from USA Triathlon If you are a little bit curious, reach out and we can see what is possible for you. will@willmurraycompany.com I’ve worked with hundreds of athletes of all kinds and I’m friendly. And effective.</image:caption>
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  <url>
    <loc>https://www.willmurraycompany.com/new-page-3</loc>
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    <lastmod>2025-07-20</lastmod>
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  <url>
    <loc>https://www.willmurraycompany.com/new-page-4</loc>
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    <lastmod>2021-09-20</lastmod>
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      <image:title>Uncle!</image:title>
      <image:caption>This is my first and only book for uncles and aunts who want to have a positive and lasting impact on their sibilings’ children. Uncle: The Definitive Guide for Becoming the World’s Greatest Aunt or Uncle celebrates the unique, indispensable and slightly zany role of aunts and uncles in our society. It helps aunts and uncles realize their role through a collection nearly 190 fun and whacky activities that nieces and nephews need to master to grow up as great kids: things that the grandparents have forgotten and that the parents wouldn’t ever think to teach. Show them how to scream, “Haaaaaaay!” while Dad is driving past a farm. Turn an orange peel into teeth that would scare a dentist away from her drill. Or spend time hanging out doing the fine art of nothing. The "Uncle: The Definitive Guide for Becoming the World’s Greatest Aunt or Uncle" will appeal to anyone who has an endearing aunt or uncle, whether blood relative or a revered unofficial aunt or uncle, or scoutmasters and other adults who get to engage kids in fun and useful activities.</image:caption>
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      <image:title>Uncle! - Dad and nieces refueling half way across running across the Grand Canyon—and back.</image:title>
      <image:caption>Aunts and Uncles: Special People Close your eyes for a second and picture your favorite aunt or uncle.  I’ll bet you are smiling right now.  Aunts and uncles are special people in our society.  They fill the role of adults who kids can talk with and look up to.  Aunts and uncles make a big contribution by helping their siblings’ kids grow up with solid role models and with additional learning that their parents and grandparents can’t provide.  Everybody has a favorite aunt or uncle, or both, whether a blood relative or an unrelated person so fondly considered that the family just naturally calls him “uncle.”</image:caption>
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      <image:title>Uncle! - Reviews</image:title>
      <image:caption>Nominated for a Best Books of 2011 Award! http://usabooknews.com/family.html   "Don't just read this book; live it! Between the orange-peel teeth and the awful puns and the silly walks and the upside-down glasses--if you take your cue from this nimble little volume of bench-tested zaniness, you won't necessarily be crowned the world's greatest aunt or uncle, but you'll all be having too much fun to care."   "This book captures the essence of what it's like to be an aunt or uncle - an underappreciated, underpublicized group of dedicated almost-parents. Will Murray has passion for his job as an uncle and it shows. A wealth of ideas on how to entertain and guide your almost-kids in a way their real parents never would!"   "What a great gift for the aunts and uncles in your life! So affordable you could buy one for all of them. Full of wisdom. Right in line with the trend to give experiences rather than stuff. I think it would be quite useful for babysitters as well -- so many good ideas about how to really connect with kids. I bought one for myself while I was at it."   "I wish I had this book 20 years ago! It's chock full of playful ideas that not only create memorable experiences for you and the kids, but underscores the unique role you have in helping raise the next generation. Buy it now - for yourself, your siblings, friends and anyone who's "expecting" a niece or nephew. You'll all have so much fun!"</image:caption>
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    <loc>https://www.willmurraycompany.com/take-action</loc>
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    <lastmod>2025-05-09</lastmod>
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